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The Secret to Writing Amazing Product Titles on Amazon 

The Secret to Writing Amazing Product Titles on Amazon

When selling on Amazon, one of the most important things to get right is your product title. A compelling title can help your listing stand out and drive more clicks, while a poor one will leave potential customers scrolling past. In this article, we’ll go over some proven strategies for crafting titles that sell on Amazon.

Make Your Title Scannable anddescriptive

Amazon shoppers have milliseconds to decide if a product is relevant based on its title alone. So you need a title that is easy to scan and understand at a glance. Aim to keep your title under 60 characters if possible so it fits neatly in search results and category pages.

Describe the core benefits of your product in plain language. Use specific details like size, color, included accessories, or unique selling points. For example, “8 inch Non-Stick Fry Pan Set, Aluminum Cookware with Lids for Stovetop or Oven”. This gives shoppers a clear idea of what they’re getting without extra frills.

Add Relevant Keywords

Always include the primary keywords and phrases people would use to find your product. Put them at the beginning or end of the title where they have the most visibility. For example, keywords like “makeup brush set”, “bluetooth headphones” or “car battery” should be prominently featured.

You can research top keywords using the Amazon sales rank tracker or keyword research tools like [Keyword Sh* out](https://KeywordSh* out.com). Be sure to use natural language over cramming in keywords unnaturally.

Solve a Problem or Meet a Need

Describe how your product solves a common problem or satisfies a typical consumer need. Phrases like “Stops squeaking doors”, “for oily skin”, or “protects from identity theft” give buyers a reason to choose yours over competitors. It shows them the value and benefits upfront.

Compare to Similar Brands

If your product competes with a well-known brand, you can reference them for social proof. For example “Revlon Makeup Brush Dupe Set: As Good As the Original Brand”. Make sure not to directly copy trademarks, though. You can also position yours as superior, like “Brighter Headlamps Than Bosch: Super Bright LED Work Light”.

Use Numbers, Statistics and Reviews

Including quantifiable information like “$29.99 6-pack”, “5000mAh Battery,” or “Amazon’s #1 Selling” gives credibility and social proof. You can also say something is “Professional grade” or showcase positive review metrics like “4.7 star rating from 3,000 reviews”. Just make sure claims are accurate.

Keep it Concise and Scannable

As mentioned earlier, you want your title to be easily skimmable, so aim for 60 characters or less if possible. Remove unnecessary words, make bullet points tight, and get straight to the point. While the examples given cover the main points, real titles will be even more concise for maximum scanning potential.

Example Product Titles

Here are some hypothetical but effective product title examples that incorporate many of the following strategies:

  • 8″ Non-Stick Fry Pan Set: Aluminium Cookware with Dri-Grip Handles
  • Rechargeable 5000mAh Portable Charger: As Powerful as Original iPhone Brand
  • Car Trunk Organiser with Insulated Cooler: Stores Groceries & Stays Cold Up To 8 Hours
  • Eco-Friendly Makeup Brush Set: Cruelty-Free Synthetic Blender & Concealer Brushes
  • Bluetooth Headphones with Rich Bass: Sony Quality Wireless Earbuds for Gym & Travel
  • Several young Asian businesswomen do fist pumps in the office Several young Asian businesswomen do fist pumps in the office business meeting stock pictures, royalty-free photos & images

Key Takeaways

To summarise the main tips for writing great Amazon product titles:

  • Keep titles concise at 60 characters or less
  • Describe key benefits and include keywords
  • Solve problems or satisfy common needs
  • Compare to well-known brands when relevant
  • Highlight special features with numbers or reviews
  • Make titles easy to scan at a glance

By following these strategies, you can drive more clicks, sales conversions, and overall visibility for your Amazon listings. Test different title variations and see what resonates best with your target audience.

FAQs About Writing Amazon Product Titles

Q: Can I reference competitors in my title?

A: Yes, but do so carefully without copying trademarks. Saying your product is “As good as Top Brand” is generally okay, but avoid directly copying brand names.

Q: How frequently should I change my title?

A: It’s a good idea to test A/B title variations weekly to see which perform best. Major changes should only be made a few times per year, unless major updates apply.

Q: Is it okay to use all capital letters?

A: No, titles in all caps are difficult to read. Use title case formatting with only the first letter of each word capitalised instead.

Q: What if my product is generic? How can I stand out?

A: For generic products, focus on unique selling points like special features, bundle bonuses, value pricing, or brand reputation to differentiate yourself.

Q: Can emojis or symbols be used?

A: Avoid unusual symbols that may not display properly across all devices and browsers. Emojis are also not recommended since they do not provide meaningful context for shoppers.

Q: How do I optimise my title for search and SEO?

A: Incorporate targeted keywords naturally, write titles optimised for human readers over search engines, and ensure your product details, images, and reviews further strengthen your overall SEO.

I hope this in-depth guide on writing effective Amazon product titles provides valuable insights! Let me know if you have any other questions.

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