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Automate Your Google Ads with Scheduled Uploads

Automate Your Google Ads with Scheduled Uploads

Keeping your Google Ads up-to-date can be a time-consuming task. With product prices, stock levels, and campaign strategies changing regularly, manually updating your ads on a schedule isn’t efficient.

Google’s Scheduled Uploads feature allows you to automatically sync custom fields, templates, and assets from an external file on a set schedule. This guide will show you how to set up and optimize Scheduled Uploads for your Google Ads.

What Are Scheduled Uploads?

Scheduled Uploads is a feature within Google Ads that automatically imports data from an external file into your account on a daily, weekly, or monthly basis [1]. This helps ensure the information displayed in your ads, such as products, prices, and locations, is always up-to-date without manual intervention.

When you set up a Scheduled Upload, you link your external data file stored in Google Drive, Dropbox, or HTTP/HTTPS and specify how often you want it imported. Google Ads will then pull in any new or changed data on that schedule.

This automation saves significant time otherwise spent manually updating hundreds or thousands of ads. It also improves the customer experience by preventing outdated or inaccurate information from being shown.

Benefits of Using Scheduled Uploads

  • Save time managing ads: No more logging in daily or weekly to refresh ads. Let automation do the work.
  • Always display accurate data: Product prices, stock levels, and locations stay up-to-date without manual effort. Improves customer trust.
  • Sync large datasets easily. Importing thousands of products or ads is effortless at scheduled intervals versus one-by-one uploads.
  • Consistency across devices: Ads remain in sync across desktop, mobile, and tablets since the same source file is used.
  • Reduce human errors: Automation eliminates risks of typos, overlooking updates, or inconsistencies from manual updates.
  • Focus on strategy, not admin tasks. Repurpose time, usually spent on repetitive updates, towards higher-value work like analyzing performance.

How to Set Up Scheduled Uploads

Setting up scheduled uploads in Google Ads takes only a few simple steps:

  1. Sign into your Google Ads account and go to “Shared Library > Business Data.”.
  2. Click on the “Scheduled uploads” tab and then “Add schedule.”.
  3. Select the frequency: daily, weekly, or monthly.
  4. Choose the data format from the “Source” dropdown: Google Drive, HTTP, HTTPS, or FTP.
  5. Link your external data file by providing the file URL and credentials, if needed.
  6. Save the schedule. Google Ads will now import this file automatically at the frequency you specified.[2]

The source file can be in CSV, JSON, or Google Ads template format, depending on what data you need synced. Formatting it correctly is important for smooth ingestion.

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Optimizing Scheduled Uploads

Once set up, take some additional steps to optimize Scheduled Uploads for your business needs:

  • Consolidate your uploads: Can some schedules be merged, like weekly price changes and monthly location updates, into one file? This simplifies management.
  • Schedule for low traffic times: If possible, schedule nightly or weekend uploads when your site sees fewer active users. This prevents potential errors impacting the customer experience.
  • Add versioning: Include a field identifying the file version to easily detect and correct any import issues like missing or corrupt data.
  • Test before production: Run test imports from a duplicate scheduled upload to validate formats and sync before deploying changes campaign-wide.
  • Compress large files: Consider gzipping files over a certain size for faster uploads, though this adds complexity. Weigh file size versus compression effort.
  • Use a version control tool: For complex structured data, leverage tools like Git to version control integrated source files and collaborate on changes.
  • Add error handling. Monitor imports for errors and failures. Notify teammates to address issues promptly, versus hoping manual fixes catch errors later.

Sample Scheduled Upload File

Here is an example CSV file containing product data that could be scheduled to sync with Google Ads:

Product ID Title Price Availability
1234 Premium Wireless Headphones $49.99 In Stock
2345 Portable Charger $19.99 Out of Stock
3456 Fitness Tracker $79.99 In Stock

The file would need to follow specific column headers and formats defined by Google Ads, but this shows the general structure to dynamically update ad creative text, bid adjustments and more based on real-time sourced data.

Common Questions

Q: Can I upload images or videos with Scheduled Uploads?

A: No, Scheduled Uploads only supports syncing structured data like templates, asset performance reports and account budgets. To import images and videos, you’ll need to use the Google Ads UI or API.

Q: What file types and formats are supported?

A: Google Ads Scheduled Uploads accepts CSV, JSON, and Google Ads Template formats. The columns must exactly match your custom field names and types.

Q: Can I schedule uploads more than once per day?

A: No, the minimum interval for scheduled uploads is daily. For more frequent updates, consider using the API directly or consolidating multiple files into one.

Q: How do I troubleshoot import errors?

A: Check for errors/warnings in the Google Ads interface under Scheduled Uploads. Common issues are invalid formats, missing required fields, or file permission errors. Adding versioning can also help detect changes causing failures.

Q: Is there a file size limit for scheduled uploads?

A: Google doesn’t publish specific limits but recommends files under 50 MB. Test large files in a non-production environment first to avoid potential upload timeouts or errors with huge datasets.

Q: Can I overwrite existing data with scheduled uploads?

Yes, scheduled uploads will overwrite any rows in Google Ads that match the primary key column in your input file on each import. This allows you to fully replace existing records.

Key Takeaways

  • Scheduled uploads automate updating Google Ads by pulling in external data files periodically.
  • It saves huge time compared to manual updates by syncing changes once per scheduled interval.
  • Setup is simple; just link a formatted CSV/JSON file from Google Drive and specify the import frequency.
  • Optimize by merging uploads, adding validation, testing, and monitoring for errors to ensure reliable automation.
  • Keep data like prices, inventory, bid adjustments, or creative templates up-to-date with zero ongoing manual effort through scheduled uploads.

With some initial configuration, Google Ads Scheduled Uploads removes the tedious chore of repeatedly updating ads. It lets you stay focused on strategic tasks while maintaining fresh, accurate campaigns.

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