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A Comprehensive Guide to Auto-Tagging for Bing Shopping Campaigns

A Comprehensive Guide to Auto-Tagging for Bing Shopping Campaigns

Bing has introduced a highly anticipated feature for advertisers: auto-tagging for Shopping Campaigns. This guide will explain what auto-tagging is, how you can enable it for your campaigns, and how it can help you optimize your Bing advertising efforts.

What is Auto-Tagging?

Auto-tagging allows Bing to automatically append UTM parameters to your ad landing page URLs. These UTM tags contain valuable tracking data that tells you where your traffic is coming from.

When someone clicks an ad and lands on your website, the URL in their browser will include tags like:


This allows you to analyze campaign performance in your analytics platform of choice, like Google Analytics. The tags give you insights into:

  • The search engine (utm_source)
  • Advertising medium (paid search vs. organic)
  • Specific campaign name
  • Ad group or product category
  • exact keyword triggered the click

Being able to track these dimensions is incredibly valuable for optimizing campaigns over time.

Enabling Auto-Tagging for Your Bing Accounts

Luckily, enabling auto-tagging for your Bing accounts is straightforward. Here are the basic steps:

  1. Log into your Bing Ads account
  2. Click “Settings” in the left navigation
  3. Select “Auto-tagging”
  4. Toggle the switch to “On.”

And that’s it—Bing will now automatically tag all clicks from your Shopping Campaigns and product listings. There is no need to manually tag links.

It’s a good idea to double-check that the settings are on. You can also test that tags are populating properly by clicking on your own ads and examining the landing page URLs.

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Using Auto-Tagged Data to Improve Performance

With auto-tagging enabled, you can leverage powerful analytics and reporting to enhance your strategy. Here are a few impactful ways to use the tracked campaign data:

  • Keyword optimization: Determine top-performing keywords to expand budgets on or underperforming ones to replace.
  • Audience targeting: assess which ad audiences or placements (categories on Shopping Campaigns) drive the most conversions.
  • Ad testing: A/B test different ad copy, headlines and descriptions to see what resonates best.
  • RoAS reporting: Check return on ad spend by campaign to reallocate funds to higher ROI promotions.
  • Conversion path analysis: map the customer journey from click to purchase across devices.
  • Goal funnel setup: track visits, transactions, and more using destination URLs as goals.

By leveraging auto-tagging and thorough analysis, you gain a competitive advantage in optimizing promotions over time for maximum results. Combined with testing, the impact can be significant.

Key Takeaways

To summarize, here are the main things to remember about auto-tagging for Bing shopping campaigns:

  • Auto-tagging automatically tags clicks with campaign data for analytics integration.
  • Enable it within your Bing Ads account settings for an effortless setup.
  • Tagged URLs contain valuable dimensions to analyze performance.
  • Use auto-tagged data to optimize keywords, audiences, and ads and measure true ROI.
  • Thorough reporting and testing lead to substantial campaign improvements.

With Bing auto-tagging, you have an incredibly powerful tool at your disposal. Leverage it fully to enhance your paid search strategy on Bing.


How long does it take for auto-tagging to take effect?

Auto-tagging is applied immediately once enabled in your Bing Ads account. You should see tagged URLs appearing within an hour or two at most as the settings propagate.

Can I track multiple campaigns with auto-tagging?

Yes, auto-tagging supports tracking unlimited numbers of distinct campaigns. The campaign name variable (utm_campaign) allows segmenting clicks between individual promotions for analysis.

What happens if I already manually tag some URLs?

Bing will ignore any manual UTM tags and only apply its own auto-generated tags. So there’s no risk of duplicate or inconsistent parameters, even if you manually tag some URLs.

Can I track events beyond just clicks with auto-tagging?

While auto-tagging only applies to clicks by default, you can use the tagged URLs and dimensions for any goals or events in your analytics. For example, tracking view content, adding items to carts, or even email signups.

Are there any limitations on tracking with auto-tagging?

The only current limitation is that auto-tagging does not apply to contextual ads on Bing. It works for all display ads, product ads, text ads, and sitelinks. But contextual placements cannot be auto-tagged yet.

I hope this comprehensive guide has helped explain everything you need to know about leveraging auto-tagging for your Bing shopping campaigns! Let me know if you have any other questions.

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