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What is Amazon Subscribe & Save, and How Can You Benefit From It?

What is Amazon Subscribe & Save, and How Can You Benefit From It?

Amazon’s Subscribe & Save programme allows customers to automatically receive shipments of products on a recurring schedule. Both customers and sellers stand to gain significant benefits from this subscription service. In this in-depth guide, we’ll explain how Subscribe & Save works, how you can enrol your products, and tips for maximising your success with this valuable Amazon feature.

How Does Subscription & Save Work?

Subscribe & Save allows customers to subscribe to automatic delivery of eligible products like household essentials, food items, vitamins, and more. Here’s a brief overview of how it works:

  • Customers select eligible products they want delivered on a recurring schedule, such as every 1, 3, or 6 months.
  • When it’s time for the next shipment, Amazon will automatically charge the customer’s payment method on file and ship the order.
  • Customers save 5% on up to 5 subscribed items per shipment when the items ship together on a single due date. Savings increase to 15% on orders with more than 5 items shipping together.
  • As a seller, you can choose to fund 0–10% of customer discounts to encourage subscriber growth. Amazon covers additional savings.

Subscriptions create reliable recurring income for sellers while saving customers both time and money on the products they need regularly. It’s a win-win feature that benefits both parties when utilised effectively.

How can sellers enrol in Subscribe & Save?

Amazon opened up Subscribe & Save to all eligible products in December 2019 by introducing automatic enrollment. However, sellers still have control over enrollment details.

  • Login to Seller Central and navigate to “Manage Products.”.
  • Find your eligible products and click “Edit” to access the Subscribe & Save settings.
  • Toggle the “Allow Subscribe & Save” switch to ON to enroll that product.
  • You can choose the discount level (0–10) that you want to fund. The rest is covered by Amazon.
  • Be sure your products meet Amazon’s eligibility criteria, like inventory levels and review scores, before enrolling.
  • Continue monitoring your Subscribe & Save products and updating settings as needed.

It’s a simple process to enrol, though proper prep work ensures your products are optimised for the subscription model.

Tips For Succeeding With Subscribe & Save

Here are some best practices for maximising the benefits of Amazon’s automatic subscription programme:

Offer consumable products in regular sizes and doses: household supplies, vitamins, baby products, etc., in quantities that align with normal subscription cycles.

Keep stocks consistent. Run lower Subscribe & Save inventories to avoid out-of-stock issues that cancel subscriptions.

Use product bundles strategically. Bundling related items together with a built-in “bundle discount” encourages largerSubscribe & Save cart sizes.

Seasonal items need planning: Time subscriptions of seasonal products to ship before peak periods for maximum benefits.

Market subscriptions on/off Amazon: Let customers know both on your product pages and off-Amazon about the benefits and savings of subscribing.

Data drive improvements: Monitor sales and customer behaviour data to refine your Subscribe & Save strategy over time.

Sustained success requires treating subscriptions as an integrated sales channel that builds long-term customer relationships when done right.

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Key Takeaways

To summarise some of the most important points about Amazon Subscribe & Save:

  • It allows customers to automatically receive shipments of products on a recurring schedule at discounted prices.
  • Sellers can easily enrol eligible products in their Seller Central account and control discount funding levels.
  • Offering the right consumable products aligned with cycles and maintaining stock consistency is important.
  • Using bundles, seasonal planning, and external marketing can further boost subscription order sizes.
  • Data and continuous refinement will help sellers maximise performance from this valuable recurring sales channel over time.


Here are some frequently asked questions about Amazon Subscribe & Save:

Q: How do I know if my products are eligible for Subscribe & Save?
A: Amazon considers factors like product category, average selling price, fulfilment history, and more. Products should be consumable, replenishable items.

Q: Can I pause my subscriptions during certain periods?
A: Yes, you have control in Seller Central to pause specific ASIN subscriptions as needed, like for inventory replenishment.

Q: Can customers customise their subscription schedule?
A: Yes, customers choose their preferred delivery frequency (monthly, every 3 months, etc.) when subscribing to each individual product.

Q: How do I check my Subscribe & Save sales reports?
A: Log in to Seller Central and navigate to Reports > Fulfilment > Subscribe & Save to view subscription performance data.

Q: What should I avoid with Subscribe & Save?
A: Don’t enrol in one-time or seasonal items. Maintain good inventory levels to avoid out-of-stock issues that cancel subscriptions.

Q: How much does Subscribe & Save typically increase my sales?
A: The increase varies by product category and strategy, but most sellers see 10–30% subscription sales growth on average. Consistent execution is key to reaching peak potential.

I hope this guide has given you a comprehensive overview of Amazon’s Subscribe & Save programme. Let me know if you have any other questions! Proper setup and optimisation can really boost your recurring revenues through this powerful automatic subscription feature.

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