How to Reach the Online Supershopper This Holiday Season in 2024

May 28, 2024
IPS USA
Digital marketing, E-Commerce, SEO, Web Development, Website Design, Website Speed Optimization, WordPress Web Design

How to Reach the Online Supershopper This Holiday Season In today’s digital world, with smartphones in nearly everyone’s hands, we all have the potential to become “supershoppers”—those s savvy...

Google Expanding Local Inventory Ads: What Retailers Need to Know

May 27, 2024
IPS USA
Digital marketing, E-Commerce, SEO, Web Development, Website Design, Website Speed Optimization, WordPress Web Design

Google Expanding Local Inventory Ads: What Retailers Need to Know Google recently announced an expansion of Local Inventory Ads that gives brick-and-mortar retailers even more opportunities to drive in-store...

Everything You Need to Know About Mastering Automated Bidding in Google Ads in 2024

May 27, 2024
IPS USA
Digital marketing, E-Commerce, SEO, Web Development, Website Design, Website Speed Optimization, WordPress Web Design

Everything You Need to Know About Mastering Automated Bidding in Google Ads Automated bidding strategies in Google Ads can be a powerful tool to optimize your campaigns, but only...

Understanding Google’s Latest Updates to Mobile Shopping

May 27, 2024
IPS USA
Digital marketing, SEO, Web Development, Website Design, Website Speed Optimization, WordPress Web Design

Understanding Google’s Latest Updates to Mobile Shopping Mobile shopping continues to gain prominence, making up over half of all e-ommerce transactions. As such, Google regularly updates its algorithms and...

Walmart Marketplace Growth: Opportunities for Online Sellers

May 27, 2024
IPS USA
Digital marketing, E-Commerce, SEO, Web Development, Website Design, Website Speed Optimization, WordPress Web Design

Walmart Marketplace Growth: Opportunities for Online Sellers Walmart continues to strengthen its online marketplace, now hosting over 1,000 sellers and 10 million products. This rapid expansion creates new opportunities...

How Google’s Mobile-First Indexing Will Impact Your SEO In 2024

May 27, 2024
IPS USA
Digital marketing, E-Commerce, SEO, Web Development, Website Design, Website Speed Optimization, WordPress Web Design

How Google’s Mobile-First Indexing Will Impact Your SEO Google’s announcement that they will be transitioning to a mobile-first indexing model has major SEO implications. In this guide, we’ll break...

The Arrival of Search Ads in the Apple App Store

May 27, 2024
IPS USA
Digital marketing, E-Commerce, SEO, Web Development, Website Design, Website Speed Optimization, WordPress Web Design

The Arrival of Search Ads in the Apple App Store For over a year now, developers have been able to leverage search ads within the Google Play store to...

How to Succeed as a Small or Mid-Sized Marketer in Programmatic Display Advertising

May 27, 2024
IPS USA
Digital marketing, E-Commerce, SEO, Web Development, Website Design, Website Speed Optimization, WordPress Web Design

How to Succeed as a Small or Mid-Sized Marketer in Programmatic Display Advertising In the world of digital advertising, larger brands and agencies often have significant advantages when it...

Keeping an Eye on Alibaba: Is It Time for US Retailers to Play Ball?

May 24, 2024
IPS USA
E-Commerce, Digital marketing, SEO, Web Development, Website Design, Website Speed Optimization, WordPress Web Design

Keeping an Eye on Alibaba: Is It Time for US Retailers to Play Ball? Chinese e-commerce giant Alibaba continues to experience incredible growth. As the company looks for new...

A Masterclass in Using Retargeting to Grow Your Business in 2024

May 24, 2024
IPS USA
Digital marketing, E-Commerce, SEO, Web Development, Website Design, Website Speed Optimization, WordPress Web Design

A Masterclass in Using Retargeting to Grow Your Business Retargeting is one of the most powerful digital marketing techniques for generating leads and boosting sales. When done correctly, it...

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