Amazon Product Hunting Services – A Comprehensive Guide
Amazon product hunting is one of the crucial steps for anyone looking to launch a new product on the popular e-commerce marketplace. With millions of products already listed on Amazon, finding opportunities that offer good potential for success can be challenging. This is where Amazon product hunting services come into play.
In this in-depth guide, we’ll discuss everything you need to know about Amazon product hunting services. We’ll explore how professional hunters conduct research, the different techniques and tools used, factors to consider, and tips for evaluating potential products. We’ll also answer some frequently asked questions.
By the end, you’ll have a solid understanding of what Amazon product hunting entails and how to leverage hunters’ expertise to uncover new revenue opportunities on Amazon.
How Do Professional Hunters Find Products?
Professional Amazon product hunters have developed refined processes over many years of experience. Here are some of the main techniques:
Data-Driven Research
Hunters leverage advanced tools like Jungle Scout and Helium 10 to analyze terabytes of sale data on Amazon. This reveals products with profitable keyword opportunities, high demand but low competition.
Crowdsourcing Research
Hunters tap into crowdsourced research databases like Amazzout to uncover new product ideas from other sellers, manufacturers, and consumers.
Trend Analysis
Monitoring Pinterest, Google Trends and other sources reveals trending products and emerging niches. Successful hunters jump on rising trends early.
Domain Expertise Research
Hunters with specialized category knowledge identify overlooked opportunities by considering adjacent or complementary products.
Supplier Catalog Review
Some hunters start with supplier catalogs, assessing each product’s Amazon competitiveness before approaching that manufacturer.
These are just some of the major techniques. Successful hunters piece together insights from many different angles to surface the most promising new ideas.
Important Factors Considered
When evaluating potential products, experienced hunters carefully assess key factors:
- Demand and Sales Potential – Products must have sufficient search traffic and reviews to indicate strong, sustained buyer interest.
- Competition – The ideal opportunities have multiple keywords with low competitive density, allowing for better visibility and profit margins.
- Barriers to Entry – Unique selling propositions, proprietary designs/formulas or other competitive barriers provide an advantage over copycats.
- Price Point – Products priced between $10-$100 often offer the best volume opportunity without excessive complexity or investment required.
- Seasonality – Steady sales year-round are preferrable to seasonally volatile products with peaks and troughs.
- Supplier Relationships – Proximity and agreements with quality suppliers streamlines sourcing, minimizing risk and costs.
- Product Features – Products should have differentiated attributes appealing to target customer needs.
Thoroughly vetting each factor helps surface highly promising opportunities worthy of further investment.
Tools for Hunting
Leveraging the right tools is key to efficient, data-driven product hunting on Amazon:
- Jungle Scout – Analyzes sales ranks and reviews to identify top-selling products. Pinpoints keywords and competition.
- Helium 10 – Like Jungle Scout but also monitors pricing trends over time. Has a phone app for on-the-go research.
- Unicorn Smasher – Identifies emerging or seasonal products primed for takeoff based on sharp sales increases.
- AMZ Scout – Scans entire categories and lists high demand products across worldwide Amazon stores.
- Merch Inspector – Reveals competitors’ financials like ad spend and estimated profits through invoice mining.
- Amazzout – Crowdsourced database of new product submissions from users, manufacturers and more.
Pairing robust tools with an analytical approach is key for separating strong opportunities from the less viable mass of existing products.
Evaluating Potential Products
Once target products are identified, hunters must carefully evaluate their suitability through deeper research:
- Analyze keyword data across several tools to validate demand potential.
- Manually review competitor listings for differentiators or weaknesses to exploit.
- Assess 5-star reviews for purchase drivers to refine the value proposition accordingly.
- Evaluate supply chain logistics, minimum order quantities and other sourcing factors.
- Model profit projections factoring in ad spend testing, various price points and seasonal adjustments.
- Consider complementary products from the same supplier for cross-selling bundles.
- Determine rights and restrictions around intellectual property, branding and production.
Thorough vetting uncovers any hidden issues upfront, avoiding wasted time and resources pursuing non-viable opportunities.
Key Takeaways
To summarize some of the key lessons on leveraging Amazon product hunting services:
- Experienced hunters use refined techniques combining data analysis, trends monitoring and domain expertise.
- Carefully evaluating factors like demand, competition, price point and seasonality surfaces highly promising products.
- Tools like Jungle Scout, Helium 10 and AMZ Scout enhance research efficiency by analyzing large datasets.
- Deeper evaluation of keywords, reviews, supply chain and profit modeling validates an idea’s commercial potential.
- Pursuing complementary products from suppliers opens doors for cross-selling bundles.
- Professional hunting services expedite the research process, reducing risks from pursuing non-viable opportunities.
With the right strategy, even complex Amazon marketplaces can yield undiscovered revenue streams through intelligent product hunting.
FAQs
Here are some frequently asked questions about Amazon product hunting services:
Q: How much does it typically cost to hire a product hunter?
A: Pricing varies but generally $300-800 per product is standard, with volume discounts for multiple products. Complex niche products may cost more.
Q: Do hunters guarantee the products will be successful?
A: No, hunters only identify opportunities with strong factors but success depends on execution. They don’t warranty financial outcomes.
Q: Can I share product ideas found by a hunter with other sellers?
A: No, all ideas are confidential inventions of the hunter’s work. Sharing without permission would be unethical.
Q: How long does it take to find viable products on average?
A: Basic hunts may find 1-2 options within 1-2 weeks. More complex niches or higher target volumes may take 4-6 weeks.
Q: Can hunters also help source the products they find?
A: Some offer bundled sourcing support optionally. But sourcing requires its own specialized expertise beyond hunting alone.
Q: What types of products are generally out of scope for hunters?
A: Hunters typically avoid commodity goods, consumables, and products requiring regulatory approvals or special handling like medical or chemical products.
I hope this guide has provided valuable insight into leveraging Amazon product hunting services strategically. Please let me know if you have any other questions!