A Comprehensive Guide to Starting an Amazon FBA Wholesale Business

Amazon FBA wholesale has emerged as one of the most lucrative business models on Amazon in recent years. With an Amazon FBA wholesale business, you leverage existing top-selling products and best-selling brands on Amazon to quickly generate sales and profits.

In this in-depth guide, we will discuss everything you need to know about starting and ru nning a successful Amazon FBA wholesale business. We’ll cover the basic business model, steps to get started, product selection strategies, sourcing products, and more. By the end, you’ll have a solid understanding of how Amazon FBA wholesale works and what it takes to profit from this low-risk opportunity.

Let’s get started!

Amazon FBA Wholesale Services

What is Amazon FBA Wholesale?

Amazon FBA wholesale involves finding popular products already selling well on Amazon and negotiating with the brand or manufacturer to become an authorized seller or distributor of that product. This allows you to source the product at wholesale prices and then resell it on Amazon at a markup, while still allowing the brand to maintain control over pricing.

The key advantage of FBA wholesale over private labeling is that you leverage existing top-selling products that already have sales history, reviews, and brand awareness. This significantly reduces the risks and startup costs associated with building a brand from scratch. With FBA wholesale, sales and profits can often be achieved much faster since you’re selling proven products.

Benefits of Starting an Amazon FBA Wholesale Business

There are several benefits that make Amazon FBA wholesale an attractive low-risk business model:

  • Lower Barriers to Entry – You don’t need to develop private label products. Sourcing existing top-sellers keeps costs low with no need for product design, branding, or inventory storage.
  • Faster Time to Profits – Products are already selling so you can generate sales right away without lengthy product research, development, and review gathering phases.
  • Less Risk Than Private Labeling – Leveraging proven products eliminates uncertainties around whether your untested products will sell.
  • Scalability – It’s easy to add new products and suppliers as your business grows without major changes to operations.
  • Income Potential – Strong existing brands and market validation means wholesale deals have potential for high margins and six-figure annual profits.
  • Easy to Get Started – Minimal startup costs of just a few thousand dollars make FBA wholesale very accessible compared to private labeling.

These factors make Amazon FBA wholesale one of the lowest risk paths to generating substantial income selling on Amazon. Let’s explore the typical steps to launch your wholesale business.

Steps to Starting an Amazon FBA Wholesale Business

  1. Research Popular Products – Use the JungleScout extension or other tools to research top-selling products in different categories on Amazon. Filter for those with high sales velocity and reviews.
  2. Contact Manufacturers/Brands – Reach out to potential suppliers by phone or email to discuss becoming an authorized reseller. Emphasize your Amazon-focused distribution to appeal to them.
  3. Negotiate Wholesale Pricing – Negotiate the wholesale cost per unit you’ll pay suppliers, typically 30-50% lower than retail prices. Request sales reports to validate deal terms.
  4. Complete Operations Setup – Get necessary business licenses, create an LLC, obtain a tax ID, open a business bank account, and set up accounting software.
  5. Place Initial Orders – Place your first orders for the supplier-approved quantities once deals are finalized to build inventory in Amazon warehouses.
  6. Set Up Product Listings – Create optimized product listings matching the brand/listing details for a seamless shopping experience.
  7. Handle Fulfillment – Ship inventory to Amazon warehouses for fulfillment using FBA services to handle picking, packing, and shipping of customer orders.
  8. Optimize and Expand – Test promotions, work on reviews, and negotiate additional suppliers and products continually to expand your catalog over time.

Those are the basic startup stages. In the following sections, we’ll expand on each key part of the process in more depth.

Choosing Profitable Products to Sell

The foundation of any successful Amazon business is selecting in-demand products with healthy sales potential. Here are tips for zeroing in on the best FBA wholesale opportunities:

  • Consider Top Categories – Start with top-selling categories like health/beauty, kitchen appliances, sports/outdoors for proven customer demand.
  • Research Bestsellers – On Amazon, use tools to research the #1, #2, and #3 best-selling ASINs (individual products) in categories as your target products.
  • Vet Sales & Reviews – Products with at least 100 reviews and monthly sales in the hundreds are ideal. High review counts prove strong customer loyalty.
  • Check Competition – Look for products where you won’t face 5-10 major competitors selling the same brand already. Greater differentiation means better chances of standing out.
  • Evaluate Pricing – Products you can purchase wholesale for 30-50% below retail prices give the highest profit margins for negotiating deals. Be sure pricing allows for discounts and promotions over time too.

Armed with this process, you’ll select only the strongest proven-selling products more likely to become instant profits for your wholesale business from day one. Focusing only on Amazon’s best positions you for success right from the start.

Sourcing Products Through Supplier Relationships

Once target products are selected, it’s time to contact potential suppliers to start building your product catalog. Here are tips for successful sourcing:

  • Search Manufacturers Online – Research the brand/manufacturer’s website to find company contacts like sales representatives.
  • Cold Call & Email – Directly contact the potential supplier by phone and follow up with an introductory email highlighting your Amazon-focused business.
  • Pitch Your Proposal – Explain that as an authorized reseller you’ll promote their product through Amazon and expand their market reach online.
  • Provide Sales History Proof – Share the positive Amazon sales rank and review data for their product to demonstrate market validation.
  • Negotiate Deal Terms – Discuss order minimums, payment methods, lead times, discounts from wholesale pricing, exclusive territories, and any other special arrangements.
  • Request Sample Orders – Place very small trial orders upon approval to validate transaction quality before larger commitments.

With persistence and the right sales approach focused on the supplier’s interests, building inventory through suppliers will happen more smoothly over time. Treat them as partners, not just vendors.

Amazon FBA Wholesale Services

Optimizing Product Listings for Success

To attract customers away from competitors, your Amazon product listings must stand out positively. Here are some listing optimization tactics:

  • Use all Features – Fill in titles, bullet points, descriptions, trademarks/logos, and other fields for visibility and shopping experiences.
  • Write Engaging Copy – Highlight key benefits like features, value, ease of use, rave reviews, and anything else customers want to hear most.
  • Add High-Quality Images – Professionally photograph products from multiple angles so customers can see detail.
  • Craft Compelling Titles – Incorporate targeted keywords while remaining natural and compelling for clicks.
  • Provide Customer Support – List your business name, address, phone number, return policy for buyer assurance.
  • Implement Pricing Strategies – Consider discounts, Lightning Deals, Buy Box-focused pricing, and promotions tied to sales/reviews goals.
  • Keep Listings Updated – Respond to customer questions promptly and update listings for seasonal trends or new product versions.

Optimized listings convert browsers into buyers, so invest time in enhancing yours for continuous testing and improvement over time. Proper optimization separates the profitable sellers from the rest.

Running Efficient Amazon FBA Operations

Once suppliers are sourced, listings are optimized, and initial orders placed, it’s time to implement efficient fulfillment logistics. The following best practices will keep your FBA operations running smoothly:

  • Choose Fulfillment Centers Strategically – Select facilities closest to customers for fastest, cheapest delivery speeds.
  • Use Correct Packaging – Package individual items and ship to Amazon properly to avoid damaged goods charges upon receipt.
  • Track Inbound Shipments – Monitor delivery times and proactively contact suppliers about delays to keep inventory levels sufficient.
  • Maintain Inventory Balances – Use alerts and replenishment thresholds to prevent both understocking sales lost and overstocking tied up capital.
  • Set Competitive Pricing – Continuously monitor Buy Box and rank algorithms, adjusting as needed based on competitors.
  • Respond to Customer Messages – Reply courteously to any reviews or questions within 24 hours to maximize satisfaction.
  • Implement Reporting Tools – Track key metrics like units/revenue/profitability daily using accounting software or spreadsheets.

With streamlined inbound logistics flows and optimized warehousing/fulfillment processes, you’ll attain operational excellence for long-term wholesale success.

Expanding Through Supplier & Product Growth

While optimizing existing suppliers and products should remain a constant focus, seeking growth opportunities will take your business to the next level. Consider these expansion strategies:

  • Continually Outreach To New Suppliers – Add additional products from new manufacturers still within proven categories.
  • Ask Existing Suppliers For New SKUs – Request complementary products your suppliers offer not already in your catalog.
  • Test New Categories – Carefully research emerging categories for brand/supplier outreach if market trends warrant.
  • Launch Private Label Products – Consider lower-risk private label skus as brand to hedge against overdependence on existing wholesalers.
  • Enter International Markets – Research selling top products across EU/Canada/Mexico Amazon sites as supplier terms allow.
  • Provide Dropshipping – Allow select products to be purchased/shipped direct without FBA for broader sales reach.
  • Add Sales Channels – Sell through Shopify/eBay/Walmart etc. as brand awareness/sales support diversification over time.

Continual testing and refinement will gradually but sustainably grow your wholesale income potential year after year.

Key Takeaways

To summarize the key points about starting a successful Amazon FBA wholesale business:

  • Leverage proven best-selling brands already generating sales without the risks of private labeling.
  • Do thorough research to select only the highest demand profitable products with sales validating their market fit.
  • Persistently contact manufacturers to become authorized suppliers distributing via Amazon.
  • Optimize listings, pricing, and customer support to consistently outrank competitors.
  • Ensure seamless fulfillment operations keep inventory balanced and delivery speeds optimized.
  • Expand over time through supplier, SKU, category and market testing while maintaining efficiency.
  • Continuous optimization of all operational aspects is required to generate maximum sustainable profits at scale.

Following these best practices lowers risks substantially compared to private labeling, enabling new wholesale entrepreneurs to profit from Amazon right from the very start. With dedication and ongoing improvement, six-figure annual revenues are certainly attainable.


Q: What startup capital is typically required?

A: You can get started with as little as $1000-3000 for basic setup costs and initial inventory orders. However, $5000-10,000 is preferable for more inventory flexibility during the launch phase.

Q: Is an LLC required?

A: It’s not required per se but forming an LLC is recommended for liability protection and to be taken seriously by suppliers when requesting wholesale deals.

Q: What Amazon product categories sell best?

A: Top categories are health/beauty, kitchen/home goods, sports/outdoors equipment, consumer electronics – places with constant purchases of replenishable goods.

Q: How long until first sales are generated?

A: With proven selling products, initial sales often occur within 1-4 weeks as inventory arrives in Amazon warehouses. Ongoing optimization then drives more consistent profits.

Q: How many products should I source initially?

A: Most experts recommend starting with 3-5 core products sourced from 1-3 suppliers max. Test and expand gradually rather than overcommitting resources upfront.

Q: Can this model scale to large revenues?

A: Absolutely. Amazon FBA wholesale businesses routinely hit six-figure annual revenues by continually expanding product offerings across more suppliers as the business matures and resources grow over time.

Q: What if suppliers drop my authorization?

A: Diversifying suppliers from the start mitigates this risk. It’s also better to seek mutual financial commitment by purchasing adequate 6-12 month inventory levels which disincentivizes sudden supplier changes.

I hope this comprehensive guide has helped explain everything needed to profitably start an Amazon FBA wholesale business. Feel free to reach out with any other questions! With patience and refinement over time, sizeable revenues are very achievable through this low-risk Amazon model.