Creating engaging content is crucial but also time-consuming. AI Content Writing with HubSpot is free writing tool.
In this comprehensive guide, we’ll explore how the AI writer works and best practices for leveraging it across your workflows. By the end, you’ll be ready to streamline content creation.
Why Leverage AI For Writing?
AI boosts productivity by automating repetitive tasks so teams can focus on higher-value work. When applied judiciously, AI:
- Accelerates content output without added headcount
- Ensures consistency at scale across teams
- Enhances creative processes through idea generation
- Optimizes efforts based on performance data
The right AI tools amplify communication skills, not replace them. Let’s explore HubSpot’s AI content creator.
How HubSpot’s AI Content Writer Works
HubSpot’s AI writing assistant utilizes neural networks trained on marketing best practices. Here’s a quick overview:
- Access the AI writing tool across CMS, blog, and email editor
- Enter a prompt like “Write a blog post about cybersecurity”
- The AI generates a draft that can serve as-is or act as inspiration
- Refine content to your brand voice before publishing
It can brainstorm entirely new copy or repurpose existing materials. To maximize results, follow best practices for AI-generated text.
AI Content Writing Best Practices
When leveraging the AI writer, keep these tips in mind:
- Proofread outputs for errors, omissions, or tone inconsistencies
- Customize content with your expertise and personal touches
- Treat AI drafts as starting points, not finished products
- Give the AI context by providing thorough, well-structured prompts
Applying these practices helps ensure AI-generated text remains aligned with your brand identity and style guidelines.
Let’s dive deeper into specific use cases showing AI’s potential for content creation at scale.
Leveraging AI For Content Planning
Blog Post Brainstorming
An eLearning company wanted to develop a blog series but lacked topic inspiration. They used the AI writer to brainstorm over 50 potential blog topics grouped by theme in under 10 minutes, saving hours.
Automated Post Variations
A marketing agency realized different social platforms and demographics responded best to varied messaging. They created AI “post kernels” then generated unique versions at scale, tailored for each audience.
As you can see, AI streamlines ideation phases that traditionally consume significant resources. Let’s look at how AI supports the full content lifecycle.
AI Enhanced Content Development
Bulk Article Generation
A university used the AI writing assistant integrated with their HubSpot CMS to auto-produce 500+ articles on lesser-known inventors, saving months versus traditional methods.
AI-Powered Reuse
A nonprofit realized the same basic information applied across regions with nuanced adjustments. Their AI writer extracted “post kernels” to quickly tailor repackaged materials.
Personalized Copy Variations
A DTC brand tested AI-generated variations of the same product page copy against control groups. Performance lifted 11% versus counterparts, proving personalization boosts results.
As these examples show, AI streamlines routine processes across creation, repurposing, and iterations to elevate output quality and productivity. Let’s summarize best practices marketers should adopt.
Key Takeaways of AI Content Writing with HubSpot
To maximize the AI content writing assistant:
- Frame clear, well-structured prompts feeding the AI useful context
- Customize outputs, avoiding reliance on auto-generated text alone
- Validate outputs maintain consistency with your brand voice and style
- Test variations to measure impact on key metrics like engagement
- Automate repetitive tasks like keyword research, asset tagging
- Analyze results continuously to refine prompts yielding best outcomes
By following these best practices, marketers can realize tremendous efficiencies through AI-powered content innovation and output at scale. Start reaping these benefits through a free HubSpot trial!